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Storytelling with Data
This session will help you to transform dull facts and information into compelling and persuasive content through the power of storytelling. You will learn how stories connect people with each other and with the information that‘s being presented, enabling you to make a strong impression on any audience and inspire them to action.
The learning experience

Information
This session will help you to transform dull facts and information into compelling and persuasive content through the power of storytelling. You will learn how stories connect people with each other and with the information that‘s being presented, enabling you to make a strong impression on any audience and inspire them to action.
Using typical business examples, you will have the opportunity to craft a meaningful narrative and consider how visuals can strengthen the message.
- Explain how stories can make data more compelling
- Combine data with a narrative and visuals to increase engagement
- Apply storytelling techniques to business examples
- Structure your story to effectively communicate the right insights to your audience
- Three elements to consider when crafting a compelling data story
- Creating your data point of view
- Understanding your audience
- Identifying the hero and adversary in the data
- Utilising the 3-act story arc framework
- Best practices for using visuals
- Selecting the most appropriate graph and chart to represent your story
Features
| Choose your experience |
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| • Training Course: Ready-to-run session • Pick & Mix: Combine topics to build a journey • Customise: Create something custom from scratch. |
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| Available for groups & individuals | |
| Durations: 90-minute bite-size or 180-minute workshops |
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| 6-8 hrs on-demand learning |
