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Frequently asked questions
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About Hemsley Fraser
Hemsley Fraser is an enterprise partner for leadership and human performance transformation. We help organisations execute strategy through stronger leadership, better manager capability and sustainable behaviour change. We start with what your organisation is trying to achieve or change, then design and deliver learning that sticks, through training courses, custom programmes, or consulting and services.
Four things set us apart. We are outcome-led, starting from the business change you need rather than a course catalogue. We are built around behaviour change, using our 4E methodology (Excite, Engage, Embed, Evolve) so learning carries on well beyond the event. We measure what changes, across engagement, competence, behaviour and business impact. And we design and deliver in-house, with one team accountable for the whole programme.
Yes. We deliver in 90+ countries and 70+ languages through a global faculty of expert facilitators, with in-country cultural review of translated content, so programmes feel local and hold the same standard wherever they run. We have global support centres in the UK, USA, Germany, Switzerland and Asia, and every multi-country rollout runs under one accountable delivery lead.
We work with global enterprises and growing organisations across financial services, healthcare and life sciences, defence, energy, consumer goods and other complex or regulated sectors. Clients include Amgen, BAE Systems, Direct Line Group, Virgin Media, QBE, Norgine, CHC Helicopter, Rolls-Royce and VetPartners. Every programme starts from the pressures of the client's own sector, and you can see the detail in our case studies.
Hemsley Fraser is ranked in the Training Industry Top 20 for Leadership Training, Online Learning Library and Learning Services in 2026. We have also won Brandon Hall Group awards, including Gold for a global leadership programme and Silver for Leadership Development in the 2026 HCM Excellence Awards, and Gold at the 2026 Learning Excellence Awards with Rolls-Royce.
How we work and how we measure impact
4E stands for Excite, Engage, Embed and Evolve. Most learning methodologies focus only on what happens during the learning event itself. Ours focuses on what happens before, during and long after it, building motivation before a programme starts, creating genuine engagement during it, embedding new behaviours through reflection and manager support afterward, and continuously evolving the programme based on real participant data.
By designing for what happens after the learning event, not just during it. Programmes build motivation beforehand, give people practice on real workplace situations during delivery, reinforce new behaviours with coaching, manager support and spaced follow-up, and are reviewed against participant data so they keep improving. The test we set is behaviour that colleagues and clients can see, not completion or satisfaction scores.
We measure across four dimensions: engagement, competence, behaviour and business impact. Wherever possible we tie business impact to metrics an organisation already tracks, such as retention, promotion and performance data, rather than asking for new reporting. In one global pharma programme, participants were 270% more likely to be promoted and 98% less likely to leave, and a global engineering client saw attrition fall from 15% to 9.7%.
Blended learning combines live, interactive sessions with flexible on-demand digital content in one carefully designed journey. At Hemsley Fraser that can mean expert-led workshops, bitesize digital modules, immersive experiences, coaching and collaborative group projects, all connected by our 4E methodology so skills are practised and reinforced over time, in the rhythm of people's work.
Every facilitator and product goes through quality checks, from design to delivery, so your learning experience is consistent worldwide. Our global faculty is selected on experience and relevance, translated content is reviewed in-country before launch, and programmes are reviewed against participant data so they keep improving. Our standards are recognised externally, including through our Training Industry Top 20 rankings.
We never stand still. We run ongoing research into learning trends, skills needs and emerging technology, including our annual L&D Impact Survey, which in 2026 gathered the views of 800+ L&D professionals. Our Insight Group brings together internal experts, client voices and external thought leaders, we work closely with clients to shape solutions around real needs, and a continuous innovation roadmap, including AI-powered solutions and behavioural science, keeps our portfolio fresh.
Custom programmes
We follow nine steps. Share your goals, so we understand the skills, behaviours or outcomes you want. Tell us about your audience and context. Agree the best learning approach, whether in-person, virtual, digital or blended. Choose topics from our portfolio of 100+ ready-to-go learning journeys. Tailor the delivery or content to your team's context. Add optional enhancements such as digital assets, custom content, simulations, coaching or extra technology support. Plan the learning journey using our 4E methodology. Deliver the experience. And measure impact against agreed success measures, so results are clear and the programme can evolve. We guide you through each step, combining your insight with our expertise.
It depends on complexity. A single customised course or team experience can be ready in a matter of weeks. A full enterprise programme with custom content and blended delivery typically takes three to six months from initial discovery to launch. We will always be honest with you upfront about timelines.
We scope and quote each programme against its agreed scope, with pricing agreed upfront and no hidden service charges. If that scope changes, for example expanding to new markets or adding content, the price may change too, but only through a formal change control process, agreed with you before any work proceeds, never as an unexplained addition to an invoice.
In most cases, Hemsley Fraser retains ownership of the underlying intellectual property, while clients receive extensive rights to use and deploy programme materials across their organisation under agreed licence terms. For fully bespoke developments, IP ownership can be assigned to the client contractually, giving complete control over the resulting materials.
Yes. Alongside core workshops and digital learning, programmes can include coaching sessions, custom simulations for practising key decisions and behaviours, and a measurement and impact layer that tracks behaviour change and business outcomes against success measures agreed at the start. These are optional additions, chosen to fit your goals.
Yes. Almost all our training courses and 90-minute bitesize sessions can be delivered exclusively for your organisation or team, in person, virtually or blended. The delivery is tailored to your context, culture and challenges, your team learns together, and you choose the timing, format and pace to fit your schedules. Tell us which course you are interested in and we will adapt it for maximum impact.
Leadership, human skills and AI
Our Management and Leadership Framework sets out 10 capabilities of great leaders: leading inclusively, being authentic, growing talent, nurturing change readiness, fostering psychological safety, having straightforward conversations, building connections and relationships, providing direction and clarity, delivering sustainable performance, and creating purposeful agile plans. The framework groups them into mindset, toolset and skillset, and our leadership programmes are built around it.
Human skills become the competitive edge: creativity and problem-solving, critical thinking, collaboration and communication, empathy and emotional intelligence, and adaptability and resilience. AI can analyse, automate and accelerate, but it cannot replace these. We build them through a blend of expert-led sessions, on-demand digital learning, experiential activities and workplace application, so teams use AI as a tool while excelling at what humans do best.
Yes. Our AI fluency curriculum has six modules: Getting Smarter with AI, Critical Thinking in the Age of AI, Enhance Your Storytelling with AI, Getting Productive with AI, Leading with Augmented Teams, and Prompt Power. It is built around human judgement rather than specific tools, so it stays useful whichever AI platform a team is using.
Courses, formats and products
Traditional courses tend to be one-off events, and eLearning often means static slides and a click-through approach. Ours are interactive, using scenario-based learning and practical exercises. They are blended and flexible, delivered the way that works best for your audience. They are behaviour-focused, designed to create lasting change rather than knowledge transfer alone. And they are supported by human connection, blending technology with expert facilitation.
We offer in-person workshops, virtual classrooms, on-demand digital learning, experiential activities, blended learning programmes and coaching.
You can book directly on our website or contact our Learning Advisers by phone or email. We will confirm your booking, send joining instructions and give you access to the Hemsley Hub.
Not necessarily. Many customers host our assets on their own learning platform or use our Hub. Some tools, like Fluidbooks and Performance Boosters, are self-contained and work without an LMS or LXP. Where integration is needed, our platforms are flexible and we can integrate with most systems.
If you can't attend, contact us as soon as possible. We will work with you to find an alternative date or solution.
A collection of quality digital soft skills content you can provide across your business: 350+ learning assets covering the top 50 topics. Content Capsules are quick to deploy, cost-effective and ideal for delivering consistent learning at scale.
A fully contained, ready-to-go learning journey that works even without an LMS or LXP. Each Performance Booster tackles a real workplace challenge by combining curated learning with practical workplace application, and is designed for immediate impact.
A structured pathway of learning experiences delivered over time. Journeys may include workshops, microlearning, self-study, coaching and digital tools, woven together to build skills progressively and embed change.
The Hemsley Fraser Hub is our learning experience platform for AI-powered learning, communications and skills development. It hosts blended programmes and digital content, including your own assets, YouTube videos and third-party content, personalises learning by role and interest, tracks progress, and gives always-on access to resources so learning fits into the flow of work. It works whether you have a few dozen learners or thousands across the globe.
Data and trust
We comply with GDPR and handle personal information in line with our Privacy Policy. For programmes that run across several countries, learner data handling is agreed against the relevant regional data protection requirements for each market and documented as part of programme setup.
Browse our Core Library
Expert-led & online learning building blocks for custom programmes.