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Business Storytelling
Storytelling is a powerful way to share business communications, bring data to life and share ideas. Storytelling can enhance the understanding and retention of information. Your story needs to appeal to the heart as well as the head so that it impacts people in multiple ways simultaneously. With so much ‘data’ readily available our story needs to cut through and have a physical, mental, emotional and spiritual.
The learning experience
Information
Transform dull facts and information into compelling and persuasive content through the power of storytelling. You will learn how stories connect people with each other and with the information that‘s being presented, enabling you to make a strong impression on any audience and inspire them to action.
Using typical business examples, you will have the opportunity to craft a meaningful narrative and consider how visuals can strengthen the message.
Using typical business examples, you will have the opportunity to craft a meaningful narrative and consider how visuals can strengthen the message.
This course is suitable for anyone who relies on data to convey meaning and would like to engage their audience more effectively by bringing that data to life through storytelling
- Explain how storytelling enhances understanding and retention of information
- Describe how to create a compelling story, merging three key elements
- Develop narrative and visual examples to reinforce a message
- Define what is meant by storytelling in business
- Gaining clarity on your story’s focus
- Appealing to both the heart and the mind
- Three criteria for evaluating the success of your storytelling
- The storytelling spectrum: from anecdotes to legends
- Three ingredients for storytelling success
- Important considerations when creating your story
- Three elements of a compelling data story
- Three ways storytelling enhances understanding
Features
| Choose your experience |
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| • Training Course: Ready-to-run session • Pick & Mix: Combine topics to build a journey • Customise: Create something custom from scratch. |
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| Available for groups & individuals | |
| Durations: 90-minute bite-size or 180-minute workshops |
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| 6-8 hrs on-demand learning |
For groups & teams
Live session delivered virtually or in-person. Up to 15 people per programme.
£1500
Starting price + VAT
For individuals
$price
+ VAT
Upcoming dates (Select date for price info)
12-Oct-26
Virtual
14:00
