Getting Smarter with AI

As AI generates more content and influences more decisions, the ability to think critically about AI outputs has become essential. The World Economic Forum ranks analytical thinking as the number one core skill required by employers today.

Stories work because they create clarity from complexity, build emotional engagement, and help people process, remember and act on what matters. In business settings, well-crafted stories can accelerate understanding, align teams around an idea, and provoke meaningful action.

Most organizations have adopted AI tools, yet fewer than 40% report meaningful productivity gains. The gap between adoption and genuine improvement is widening.​

AI is already influencing how teams work, make decisions and deliver results. As agency becomes distributed across humans and machines, leadership accountability remains unchanged – but the way leaders exercise that accountability must evolve.

The quality of AI outputs depends significantly on the quality of our input and how we communicate with these tools. Understanding how to craft, verify, and refine prompts effectively is now an essential workplace skill that can dramatically improve productivity and output quality. ​