Enhance Your Storytelling with AI

This practical session will show you how to use AI as a creative partner to develop and strengthen your business stories. You will learn a structured process for defining the “Big Idea” behind your story, select appropriate story structures to suit different audiences, and practice drafting a compelling narrative with AI assistance – all whilst ensuring your unique voice and message remain central.

• Explain why storytelling is a powerful tool for achieving business impact
   
• Apply a four-stage process to develop a “Big Idea” that connects your audience with your purpose
   
• Select an appropriate story structure and use AI to accelerate the creative process
   
• Deliver your draft story to an audience and refine it based on feedback

•  Why storytelling matters in business communication 
• The science behind storytelling: how narratives influence decision-making 
• Defining the role of AI and humans in crafting compelling stories  
• Developing your Big Idea: connecting audience, stakes and impact 
• The four-stage story development process 
• Using AI as a creative partner for story drafting 
• Selecting the right plot and structure for your audience and business context 
• Using the ELATED framework to draft your business story
• The storyteller checklist to support quality delivery