Assertiveness at Work

Being assertive is a core communication skill. It is not about being aggressive or angry, but rather it's about having confidence in what you believe in whilst showing total respect for others' opinions. This topic is focused on tips for working assertively by building congruence with other people, increasing your confidence and self-esteem in the process.

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It's more than just a course.

This is a learning journey.



On-demand digital learning playlist



Live session delivered virtually or in-person



Supporting on-demand digital learning playlists | 30-minute follow up coaching session (optional extra for teams)

Learning Journey

For our learning journeys we use our proven excite, engage, embed method to ensure the learning experience is engaging and the learning is sustained. The full details of the programme are shown below.

Course Code: OV-AAW

  • 2 x half-day live session delivered virtually or in-person | 6-8 hrs on-demand learning | 30-minute coaching session (optional extra for teams)

  • This is available for individuals, groups and teams

  • Part of our Core Library

This course will help you to understand what assertiveness is and how this type of behaviour compares to aggression and passivity. You will learn and practise some tips, techniques and strategies for remaining calm and professional in the face of anger or hostility and managing your own response to difficult situations.  You will also have the opportunity to practise responding assertively to requests made by others and making requests in a way that gives you the best likelihood of a positive response. You will leave with a plan of action to respond assertively to at least one personal workplace situation.

This course is suitable for people who would like to recognise and respond appropriately to different types of behaviour and develop the ability to act assertively in challenging workplace situations.

By the end of this course you will be able to:

  • Explain the characteristics of assertiveness and the positive role assertiveness plays in the workplace
  • Recognise the fight or flight response and how to control your instinctive reactions
  • Practise assertive body language and active listening skills
  • Use assertiveness techniques to defuse aggression and regain control of a situation
  • Choose an appropriate response to requests made of your time and say ‘no‘ positively and confidently
  • Make assertive requests of others that are likely to be met with a positive response
  • Implement a plan to deal with others more assertively

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Building Your Confidence

For groups & teams

Live session delivered virtually or in-person. Up to 15 people per programme.

From £4800 (+VAT)

Bring in-house

For individuals

Upcoming dates (select date for price info)

£ 1,000.00 (+ VAT)

£ 1,000.00 (+ VAT)

£ 1,000.00 (+ VAT)

Reserve your place

Bitesize Sessions

Available for delivery to groups and teams, our bite-size learning sessions are short bursts of knowledge covering the what, why, and how of a topic, and delivered at pace. Expert-led sessions can be delivered virtually, face-to-face, or you can choose a combination, and they can be run either standalone or up to three sessions in a day.



Course Code: VILT-AS

  • 90-minute live session delivered virtually or in-person (Perfect for use as part of a blended learning programme)

  • This is available for groups and teams

  • Part of our Core Library

Being assertive is about finding a balance between your own needs and rights and other peoples’ needs and rights. We all have the right to express ourselves openly and stand up for our point of view, but at the same time, we have the responsibility to acknowledge and respect the rights and beliefs of others.

You can probably think of a time at work when you experienced the fight-or-flight response: your heartbeat quickened, you began breathing faster, and your entire body became tense. You are now primed for action, but what kind of action should you take? Stand your ground and fight back, or run away to safety?

The threatening situations we face in the workplace require a different kind of response. We must learn to control our instincts, choose a more rational response, and use this to our advantage.

Behaving assertively means finding an outcome where everybody wins and nobody is forced to fight or to flee.

  • Does other peoples’ behaviour sometimes make you feel uncomfortable, but you’re not sure why?
  • Do you too often find yourself saying ‘yes’ when what you really meant was ‘no’?
  • Would you like to be able to express your point of view, confidently and clearly, and in a way that makes people sit up and listen?
  • Are there certain situations where you look back and wish you’d handled yourself better?
  • Have you ever struggled to remain calm and professional in the face of anger or hostility?
  • Do you ever find it difficult to find the right words in a tricky situation?
  • Describe the characteristics of assertiveness and the positive role that assertiveness plays in the workplace
  • Recognise the key elements of assertive, aggressive, passive-aggressive and passive behaviour
  • Apply an assertive response to some common workplace situations
  • Determine when to say ‘no’ and do so positively and confidently
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Online Learning

Our award-winning learning content library is expertly created, easy to consume, and visually engaging and it can be experienced through a range of modalities - Fluidbooks, videos, animations, podcasts, infographics, quizzes and more. Use our digital learning content to support on-demand or blended learning provision within your organisation. Hundreds of topics are available in multiple global languages.



Core content

  • Assertiveness Infographic
  • Act Ethically Animation
  • How to be Assertive Animation
  • Working Assertively Fluidbook
  • Assertiveness Quiz
  • Assertiveness Thrive in Five
  • Practical Assertiveness in the Workplace Podcast
See our engaging content in action

See our engaging content in action

Find out more about our learning content… we provide a range of formats and media types to support different learning styles, and time pressures and to keep the learning engaging. Find out more about the different modalities and view some examples…

Explore more about our content

Build a customised programme

Use our building blocks approach to create a customised programme to suit your specific needs and context, at the pace you need. 
Talk to us about what you want to achieve.


Step 1

Choose the core blocks you want (from our content library)


Step 2

Consider what blocks you want to customise (to make it your own)


Step 3

Review any additional technology and support services we can help you with (to bring the truly bring the learning experience to life)


Step 4

We’ll create the optimum journey for your learners

Want to co-create?

Let's talk

The building blocks menu of options

To help achieve the pace and agility you need, we encourage you to make use of what we already have (our core library) and make it your own. There’s no need to ‘recreate the wheel’ - build from what we have ‘ready to go’ and then customise what you need to.

Choose from across our range of 100+ core topic areas.

Online self-study:
  • Fluidbooks
  • Infographics (standard and HTML)
  • Thrive in Five
  • Videos/animations
  • Quizzes & assessments
  • Podcasts
  • Digital flip cards
  • HTML microsites
  • Digital adventures
  • Applying what you have learned - action learning prompts/exercises
  • All assets under a topic/collection
Live expert-led:
  • Pre-built team experience (learning journey)
  • Live workshops - virtual or in-person training (1 x half-day live session in a day; 2 x half-day live session in a day)
  • Bitesize (1 x 90-min bite-size session in a day; 2 x 90-min bite-size session in a day; 3 x 90-min bite-size session in a day)
  • Run-it-yourself
  • Coaching – per hour (Follow-up; Learning programme; Transitioning together; Team effectiveness; Career coaching; Leadership & executive; Skills performance coaching)
  • Group facilitation sessions (1 x 3hr in a day; 2 x 3hr in a day
  • Leadership lab session (1 x 3hr in a day; 2 x 3hr in a day)
  • Virtual delivery platform licence
Personalisation for live events:
  • Add your logo
  • Tailored
  • Branded
  • Fully customised
Bespoke content creation:
  • Fluidbooks
  • Infographics (standard and HTML)
  • Thrive in Five
  • Videos/animations
  • Quizzes & assessments
  • Podcasts with bespoke or your content
  • Digital flip cards
  • HTML microsites
  • Digital adventures
  • Digital badges/certificates
  • Live expert-led bite-size or workshop session
Bespoke printed communication/learning assets:
  • Handouts
  • Z-cards
  • Zappar AR for Z-card
  • Action learning prompts/exercises
  • Bespoke Hub annual subscription fee (per user)
  • Hub implementation
  • Subscription (open) hub
  • Booker portal
  • Delivery – Virtual or in-person facilitator; virtual producer
  • Faculty management
  • Delegate management
  • Instructional design
  • Specialist instructional design
  • Learning journey curation
  • Logistics support
  • Project management
  • Customer success management
  • Branding & creative communication
  • Graphic design
  • Translations services
  • Proofing/QA
  • Data insights & engagement
  • Consultancy
  • Supplier management
  • Managed Learning Services
The building blocks menu of options

Our approach

Successful learning programmes don’t just happen by accident: Our 4E learning journey model ensures maximum transformational power (and it’s informed by decades of adult learning best practices and proven real-life hybrid learning effectiveness).

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