Business Storytelling

Transform dull facts and information into compelling and persuasive content through the power of storytelling. You will learn how stories connect people with each other and with the information that‘s being presented, enabling you to make a strong impression on any audience and inspire them to action. Using typical business examples, you will have the opportunity to craft a meaningful narrative and consider how visuals can strengthen the message.

By the end of this session, you will be able to:
• Explain how storytelling enhances understanding and retention of information
• Describe how to create a compelling story, merging three key elements
• Develop narrative and visual examples to reinforce a message

Course content
• Define what is meant by storytelling in business
• Gaining clarity on your story’s focus
• Appealing to both the heart and the mind
• Three criteria for evaluating the success of your storytelling
• The storytelling spectrum: from anecdotes to legends
• Three ingredients for storytelling success
• Important considerations when creating your story
• Three elements of a compelling data story
• Three ways storytelling enhances understanding