Fundamentals of Sales

Great selling is about more than just having a great product and a potential buyer. It involves knowing both your product and customer inside out – asking the right questions, listening effectively to the answers and connecting what you hear with what you can offer. This collection will take you through the process from data gathering through to closing the deal, and will cover the fundamental behaviors and skills you need to develop to become a truly great salesperson.

It's more than just a course.

This is a learning journey.

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Excite

On-demand digital learning playlist

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Engage

Live session delivered virtually or in-person

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Embed

Supporting on-demand digital learning playlists | 30-minute follow up coaching session (optional extra for teams)

Learning Journey

For our learning journeys we use our proven excite, engage, embed method to ensure the learning experience is engaging and the learning is sustained. The full details of the programme are shown below.

Course Code: OV-FS

  • half-day live session delivered virtually or in-person | 6-8 hrs on-demand learning | 30-minute coaching session (optional extra for teams)

  • This is available for groups and teams

This interactive and insightful workshop provides a sound foundation to the skills and qualities needed to turn opportunities into results, equipping you with the essential knowledge and understanding required to kick-start a successful career in sales. The techniques and theories can be applied to face-to-face meetings, virtual interactions, telephone conversations and written communications.

The workshop is designed to challenge your thinking and requires you to operate from the client or customers perspective - why should they engage with or buy from you? Elements of sales psychology will help you to understand why your customers react as they do, and how to respond appropriately to build relationships that are more rewarding.

On return to the workplace, you will have a sales framework on which to apply your personality, communication style and relevant organizational processes.

Suitable for new and existing sales people with little or no formal training.

By the end of this course you will be able to:

  • Apply a framework to adapt and tailor the sales conversation and make the most of opportunities
  • Review and enhance the value of your product or service from the client/customer perspective
  • Use problem-solving techniques to overcome objections

 

  • Identifying primary buying motivations and reviewing what your product/service offers to your potential customers
  • Creating powerful influencing statements
  • An introduction to sales psychology and the benefits to you and the client/customer.
  • Identify how body language changes when using technology to communicate
  • Assertively present your products to highlight how they can solve the customer‘s problems
  • Build a sales kit of tools and models that work in practice
  • Create your personal development plan to implement in the workplace

For groups & teams

Live session delivered virtually or in-person. Up to 15 people per programme.

From Contact us for pricing

Bring in-house

For individuals

Upcoming dates (select date for price info)
Reserve your place

Bitesize Sessions

Available for delivery to groups and teams, our bite-size learning sessions are short bursts of knowledge covering the what, why, and how of a topic, and delivered at pace. Expert-led sessions can be delivered virtually, face-to-face, or you can choose a combination, and they can be run either standalone or up to three sessions in a day.

Sales Fundamentals

Sales Fundamentals

Course Code: VILT-SF

  • 90-minute live session delivered virtually or in-person (Perfect for use as part of a blended learning programme)

  • This is available for groups and teams

  • Part of our Core Library

This 90-minute session covers the fundamentals of selling, participants will pinpoint personal skills and the characteristics of selling effectively. The key stages of the sales process are addressed and participants will learn how to prepare effectively for a sales conversation, and create their own powerful opening statement.
The session then goes onto look at objection handling, features and benefits and questioning techniques too.

This short session is suitable for people with little or no formal sales training.

By the end of this session, you will be able to:

  • Identify the personal qualities for selling effectively
  • How to open the sales conversation
  • How to handle objections
  • What it means to communicate effectively
Enquire now

Online Learning

Our award-winning learning content library is expertly created, easy to consume, and visually engaging and it can be experienced through a range of modalities - Fluidbooks, videos, animations, podcasts, infographics, quizzes and more. Use our digital learning content to support on-demand or blended learning provision within your organisation. Hundreds of topics are available in multiple global languages.

Fundamentals of Sales

Fundamentals of Sales

Core content

  • Sales Fundamentals Infographic
  • Sales Fundamentals Fluidbook
  • Sales Fundamentals Quiz
  • Sales Fundamentals Animation
  • Sales Fundamentals Thrive in Five x2
Fundamentals of Sales
See our engaging content in action

See our engaging content in action

Find out more about our learning content… we provide a range of formats and media types to support different learning styles, and time pressures and to keep the learning engaging. Find out more about the different modalities and view some examples…

Explore more about our content

Build a customized program

Use our building blocks approach to create a customized program to suit your specific needs and context, at the pace you need.
Talk to us about what you want to achieve.

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Step 1

Choose the core blocks you want (from our content library)

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Step 2

Consider what blocks you want to customize (to make it your own)

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Step 3

Review any additional technology and support services we can help you with (to bring the truly bring the learning experience to life)

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Step 4

We’ll create the optimum journey for your learners

Want to co-create?

Let's talk

The building blocks menu of options

To help achieve the pace and agility you need, we encourage you to make use of what we already have (our core library) and make it your own. There’s no need to ‘recreate the wheel’ - build from what we have ‘ready to go’ and then customize what you need to.

Choose from across our range of 100+ core topic areas.

Online self-study:
  • Fluidbooks
  • Infographics (standard and HTML)
  • Thrive in Five
  • Videos/animations
  • Quizzes & assessments
  • Podcasts
  • Digital flip cards
  • HTML microsites
  • Digital adventures
  • Applying what you have learned - action learning prompts/exercises
  • All assets under a topic/collection
Live expert-led:
  • Pre-built team experience (learning journey)
  • Live workshops - virtual or in-person training (1 x half-day live session in a day; 2 x half-day live session in a day)
  • Bitesize (1 x 90-min bite-size session in a day; 2 x 90-min bite-size session in a day; 3 x 90-min bite-size session in a day)
  • Run-it-yourself
  • Coaching – per hour (Follow-up; Learning program; Transitioning together; Team effectiveness; Career coaching; Leadership & executive; Skills performance coaching)
  • Group facilitation sessions (1 x 3hr in a day; 2 x 3hr in a day
  • Leadership lab session (1 x 3hr in a day; 2 x 3hr in a day)
  • Virtual delivery platform license
Personalisation for live events:
  • Add your logo
  • Tailored
  • Branded
  • Fully customized
Bespoke content creation:
  • Fluidbooks
  • Infographics (standard and HTML)
  • Thrive in Five
  • Videos/animations
  • Quizzes & assessments
  • Podcasts with bespoke or your content
  • Digital flip cards
  • HTML microsites
  • Digital adventures
  • Digital badges/certificates
  • Live expert-led bite-size or workshop session
Bespoke printed communication/learning assets:
  • Handouts
  • Z-cards
  • Zappar AR for Z-card
  • Action learning prompts/exercises
  • Bespoke Hub annual subscription fee (per user)
  • Hub implementation
  • Subscription (open) hub
  • Booker portal
  • Delivery – Virtual or in-person facilitator; virtual producer
  • Faculty management
  • Delegate management
  • Instructional design
  • Specialist instructional design
  • Learning journey curation
  • Logistics support
  • Project management
  • Customer success management
  • Branding & creative communication
  • Graphic design
  • Translations services
  • Proofing/QA
  • Data insights & engagement
  • Consultancy
  • Supplier management
  • Managed Learning Services
The building blocks menu of options

Our approach

Successful learning programs don’t just happen by accident: Our 4E learning journey model ensures maximum transformational power (and it’s informed by decades of adult learning best practices and proven real-life hybrid learning effectiveness).

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