A strategy is a framework for making decisions about how an organization will run. In effect, a strategy tells others how your organization will create value for your customers – it doesn’t focus on implementation (that’s planning!) but it clearly establishes who you are, what you do, and what you stand for. The decisions made throughout the organization, at every level, ideally link into the strategy to help ensure that everybody is heading in the same direction. Regional, divisional, departmental, and even team strategies may also exist – what’s key is that every level of strategy is aligned with the primary, corporate one, and that every employee knows how to link their day-to-day activities to the relevant strategy (or strategies). This practical and interactive session will help you understand the concept of strategy and provide you with tools to start exploring (and potentially evolving) the strategy for your own area of responsibility.
