In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. Find out more about digital marketing in this collection.
Our award-winning learning content library is expertly created, easy to consume, and visually engaging and it can be experienced through a range of modalities - Fluidbooks, videos, animations, podcasts, infographics, quizzes and more. Use our digital learning content to support on-demand or blended learning provision within your organisation. Hundreds of topics are available in multiple global languages.
We provide you with a solid understanding of the digital marketing landscape and help you to think about how to implement a digital marketing strategy. We cover: Creating a digital marketing strategy; digital transformation; website considerations; search engine optimization; pay per click advertising; emails and e-newsletters; audience management; writing compelling content; setting up a blog; social media strategy and engagement; viral marketing; tracking key success metrics; learning from what works and what doesn’t.
Find out more about our learning content… we provide a range of formats and media types to support different learning styles, and time pressures and to keep the learning engaging. Find out more about the different modalities and view some examples…
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Ihre Veranstaltung kann starten – Wir freuen uns Ihr Team zu unterstützen!
To help achieve the pace and agility you need, we encourage you to make use of what we already have (our core library) and make it your own. There’s no need to ‘recreate the wheel’ - build from what we have ‘ready to go’ and then customise what you need to.
Choose from across our range of 100+ core topic areas.
Successful learning programmes don’t just happen by accident: Our 4E learning journey model ensures maximum transformational power (and it’s informed by decades of adult learning best practices and proven real-life hybrid learning effectiveness).
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