Storytelling

Most of us rely on data in our work to support our messages and to influence our customers and stakeholders to take appropriate action. We may understand the implications of our data, but it can become confusing when we try to convey the meaning and the message to others through statistics alone. To inspire action, we need to find a way of communicating the importance of the
data to those we’re seeking to engage. The best way of doing this is to bring the data to life by telling a story.
Stories move us to feel. As a result, they also move us to act. They have a magical ability to fully immerse readers and listeners so that they become emotionally, spiritually, and rationally engaged. After reading or hearing a story, we’re able to recall key points and make sense of complex information more effectively. This results in a greater inclination to cooperate. 
This workshop is about how to effectively combine your data with visuals and a narrative to influence decision-makers. You can use this blend to get your message across in a way that not only informs people but also inspires and engages them.

This course is suitable for anyone who relies on data to convey meaning and would like to engage their audience more effectively by bringing that data to life through storytelling

By the end of this session you will be able to:

• Explain how stories can make data more compelling
• Combine data with a narrative and visuals to increase engagement
• Apply storytelling techniques to business examples
• Structure your story to effectively communicate the right insights to your audience