Course/learning journey

Influencing & Persuading

Even if we know what needs to be done, getting other people on board with our ideas is paramount and it requires a subtle approach – influencing. This topic explores how power and influence are interlinked, but also how you don’t need to be influential to have influence. It’s about learning some techniques and principles, thinking about your communication style and putting it all into practice.

Explore the purpose and benefits of persuasion
Identify sources of power and use them to increase influence
Use different influencing styles to suit different situations
Training options for individual learners, groups/teams & organisation-wide

Course Code: OV-INFP

half-day live session delivered virtually or in-person | 6-8 hrs on-demand learning | 30-minute coaching session (optional extra for teams)

This programme is available for individuals, groups and teams

It’s more than just a course.
This is a learning journey.

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On-demand digital learning playlist

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half-day live session delivered virtually or in-person

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Supporting on-demand digital learning playlists | 30-minute follow up coaching session (optional extra for teams)

On this course we explore how to flex your individual communication style to positively influence your stakeholders and motivate them to adopt your perspective.

You will use two key models to leverage different organisational sources of power and to increase your influence by applying different styles to suit different individuals and situations.

You will also explore the purpose and benefits of persuasion and learn how to use a range of approaches to persuasion, based on Cialdini’s six universal truths. This is a highly practical course, and you will practice a range of techniques and benefit from peer coaching.

This course is suitable for anyone who would like to get better at influencing and persuading their key decision-makers and stakeholders.

By the end of this course you will be able to:

Define influencing and persuading, and when to use each one
Identify the sources of power in an organisation and use these to increase your influence
Explain how to use different influencing styles to suit different people and situations
Identify the different social styles and use them to positively impact your stakeholders
List the Six Principles of Persuasion and explain how they can be used in practice