Live bite-size workshop

Business Storytelling

Transform dull facts and information into compelling and persuasive content through the power of storytelling. You will learn how stories connect people with each other and with the information that‘s being presented, enabling you to make a strong impression on any audience and inspire them to action. Using typical business examples, you will have the opportunity to craft a meaningful narrative and consider how visuals can strengthen the message.
  • Training options for groups/teams & organisation-wide

Course Code: VILT-BS

90-minute live session delivered virtually or in-person (Perfect for use as part of a blended learning program)

This programme is available for groups and teams

Transform dull facts and information into compelling and persuasive content through the power of storytelling. You will learn how stories connect people with each other and with the information that‘s being presented, enabling you to make a strong impression on any audience and inspire them to action. Using typical business examples, you will have the opportunity to craft a meaningful narrative and consider how visuals can strengthen the message.
 

By the end of this session you will be able to:

  • Explain how storytelling enhances understanding and retention of information
  • Describe how to create a compelling story, merging three key elements

  • Develop narrative and visual examples to reinforce a message

     

  • What is business storytelling?
  • Clarifying what your story is about
  • Appealing to the head and the heart
  • Three ingredients for successful storytelling
  • Seven plot structures to a good story
     
Overview

Transform dull facts and information into compelling and persuasive content through the power of storytelling. You will learn how stories connect people with each other and with the information that‘s being presented, enabling you to make a strong impression on any audience and inspire them to action. Using typical business examples, you will have the opportunity to craft a meaningful narrative and consider how visuals can strengthen the message.
 

What will I learn?

By the end of this session you will be able to:

  • Explain how storytelling enhances understanding and retention of information
  • Describe how to create a compelling story, merging three key elements

  • Develop narrative and visual examples to reinforce a message

     

What will it cover?
  • What is business storytelling?
  • Clarifying what your story is about
  • Appealing to the head and the heart
  • Three ingredients for successful storytelling
  • Seven plot structures to a good story
     
For groups & teams

Virtual or in-person workshop. Up to 15 people per program.

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