Course/learning journey

Fundamentals of Sales

Understand the basics of great selling. It’s not just a process that makes a difference, it is your skill in using the selling process. The real difference is how you plan, use the process, and learn about your customers’ needs. Whether your title is 'sales' or you want to be able to influence others, linking their needs to your recommendations, we help you learn the best practices approaches and try out important new skills.

Identify how body language changes when using technology to communicate
Build a sales kit of tools and models that work in practice
Creating powerful influencing statements
Training options for individual learners, groups/teams & organisation-wide

Course Code: OV-FS

half-day live session delivered virtually or in-person | 6-8 hrs on-demand learning | 30-minute coaching session (optional extra for teams)

This programme is available for individuals, groups and teams

It’s more than just a course.
This is a learning journey.

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On-demand digital learning playlist

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Half-day live session delivered virtually or in-person

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Supporting on-demand digital learning playlists | 30-minute follow up coaching session (optional extra for teams)

This interactive and insightful workshop provides a sound foundation to the skills and qualities needed to turn opportunities into results, equipping you with the essential knowledge and understanding required to kick-start a successful career in sales. The techniques and theories can be applied to face-to-face meetings, virtual interactions, telephone conversations and written communications.

The workshop is designed to challenge your thinking and requires you to operate from the client or customers perspective - why should they engage with or buy from you? Elements of sales psychology will help you to understand why your customers react as they do, and how to respond appropriately to build relationships that are more rewarding.

On return to the workplace, you will have a sales framework on which to apply your personality, communication style and relevant organisational processes.

Suitable for new and existing sales people with little or no formal training.

By the end of this course you will be able to:

Apply a framework to adapt and tailor the sales conversation and make the most of opportunities
Review and enhance the value of your product or service from the client/customer perspective
Use problem-solving techniques to overcome objections

Identifying primary buying motivations and reviewing what your product/service offers to your potential customers
Creating powerful influencing statements
An introduction to sales psychology and the benefits to you and the client/customer.
Identify how body language changes when using technology to communicate
Assertively present your products to highlight how they can solve the customer‘s problems
Build a sales kit of tools and models that work in practice
Create your personal development plan to implement in the workplace

Course overview

On return to the workplace, you will have a sales framework on which to apply your personality, communication style and relevant organisational processes.

Is it right for me?

Suitable for new and existing sales people with little or no formal training.

What will I learn?

By the end of this course you will be able to:

Apply a framework to adapt and tailor the sales conversation and make the most of opportunities
Review and enhance the value of your product or service from the client/customer perspective
Use problem-solving techniques to overcome objections

What will it cover?

Identifying primary buying motivations and reviewing what your product/service offers to your potential customers
Creating powerful influencing statements
An introduction to sales psychology and the benefits to you and the client/customer.
Identify how body language changes when using technology to communicate
Assertively present your products to highlight how they can solve the customer‘s problems
Build a sales kit of tools and models that work in practice
Create your personal development plan to implement in the workplace

Further courses to consider

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Who is this course for?

An Individual A team/business

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