Course/program

Persuading and Influencing

Even if we know what needs to be done, getting other people on board with our ideas is paramount and it requires a subtle approach – influencing. This topic explores how power and influence are interlinked, but also how you don’t need to be influential to have influence. It’s about learning some techniques and principles, thinking about your communication style and putting it all into practice.
  • Explore the purpose and benefits of persuasion
  • Prepare for and plan an effective negotiation
  • Use different influencing styles to suit different situations
  • Training options for individual learners, groups/teams & organization-wide

Course Code: OV-PI

2x3 hr virtual session | 6-8 hrs on-demand learning | 30 mins coaching (optional extra for teams)

This program is available for groups and teams

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On-demand digital learning playlist

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2 x 3 hour instructor-led virtual training session over 2 consecutive days

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Supporting on-demand digital learning playlists | 30-minute follow up coaching session (optional extra for teams)

On this course, you will learn how to define influence, persuasion and negotiation. You will also use two key models to draw on organizational sources of power and to increase your influence by applying different styles to suit different individuals and situations. You will also explore the purpose and benefits of persuasion and learn how to use a range of different approaches to persuasion, based on Robert Cialdini‘s Six Principles. Finally, you will look at different kinds of negotiation and be introduced to a comprehensive framework that covers the entire process; from how to prepare for a negotiation, to concluding an agreement that works for both parties.

This course is suitable for anyone who would like to get better at influencing, persuading and negotiating with key decision-makers and stakeholders.

By the end of this course you will be able to:

  • Define influencing, persuading and negotiation, and when to use each one
  • Identify the sources of power in an organization and use these to increase your influence
  • Explain how to use different influencing styles to suit different situations
  • Identify the different social styles and use them to positively impact your personal influencing situations
  • List the Six Principles of Persuasion and explain how they can be used in practice
  • Prepare for and plan an effective negotiation
  • Work through a structured process to reach a mutually beneficial agreement
Course overview

On this course, you will learn how to define influence, persuasion and negotiation. You will also use two key models to draw on organizational sources of power and to increase your influence by applying different styles to suit different individuals and situations. You will also explore the purpose and benefits of persuasion and learn how to use a range of different approaches to persuasion, based on Robert Cialdini‘s Six Principles. Finally, you will look at different kinds of negotiation and be introduced to a comprehensive framework that covers the entire process; from how to prepare for a negotiation, to concluding an agreement that works for both parties.

Is it right for me?

This course is suitable for anyone who would like to get better at influencing, persuading and negotiating with key decision-makers and stakeholders.

What will I learn?

By the end of this course you will be able to:

  • Define influencing, persuading and negotiation, and when to use each one
  • Identify the sources of power in an organization and use these to increase your influence
  • Explain how to use different influencing styles to suit different situations
  • Identify the different social styles and use them to positively impact your personal influencing situations
  • List the Six Principles of Persuasion and explain how they can be used in practice
  • Prepare for and plan an effective negotiation
  • Work through a structured process to reach a mutually beneficial agreement
For groups & teams

Up to 15 people per program.

From Contact us for pricing

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