Business Writing

This course focuses on the written word and the impact it will have on the reader.

This course focuses on the written word and the impact it will have on the reader.

Is it right for me?

Designed for those who want to confidently write professional, accurate documents in a timely manner.

What will I learn?

By the end of this course you will be able to:

• Understand and follow the six principles of effective business writing.
• Focus on and satisfy readers’ expectations.
• Ensure your message is quickly understood and accepted by the reader.
• Avoid word inflation.
• Adopt a variety of preparation techniques.
• Write convincing, persuasive and powerful documents that achieve their objectives.

What will it cover?

The Benefits of Planning

• Mind mapping
• Adopt a structured approach – saving valuable time
• Put yourself in the reader’s shoes
• Ensure the objective is clear
• Decide on information the reader needs
• Sequencing to maintain interest and persuade the reader

Developing a 'Lean and Fit' Style

• The ABC guide to ensure professionalism
• Appeal to your reader
• Well-chosen words

Write to Persuade

• Explore new ways to persuade
• Encourage and convince the reader
• Anticipate and address objections positively

Make an Impact – Sustain Interest

• Develop techniques to impress the reader
• Add sincerity
• Bring writing to life

Analyze/Edit

• Avoid time-consuming rewrites
• Logical approach to proofreading

Action Planning

• Create your personal action plan for the future