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Sales Effectiveness
Sales organizations are facing higher level challenges, driven by various factors in the marketplace:
- Increased competition, including from non-traditional competitors.
- Globalization of markets.
- Impact of technology, leading to new purchasing methods and changing relationships with customers (more e-based business).
- Rising customer expectations, especially in the case of longer term contract based relationships, where customers are looking for value and insight from their suppliers.
- Organizations moving towards preferred supplier agreements.
The challenges many organizations face in response to the above factors:
- Developing sales managers who lift performance through best practice leadership of sales teams.
- Development and retention of high performing sales people. Productivity differentials between high and medium performing sales people can be significant.
- Cross-functional teams developing strategic customer relationships.
Hemsley Fraser works with organizations to:
- Develop sales managers, as a key differentiator of sales team performance.
- Create differentiated skills and behaviors in sales teams to lift the performance of sales people.
- Drive reliable processes and practices throughout the sales organization.
- Support cross-functional teams who develop high value strategic customer relationships.
- Create clear strategies for development and retention of high performing sales people.
- Create a strong focus on a strategy, with supporting processes, to acquire and retain long-term profitable customers.
To find out more about how we can help you improve your sales effectiveness please contact us.